Welcome to the Fluid Juice website. We hope you enjoy looking at what we do. We've tried to keep it clear and simple and free of junk, just like our amazing obsession of surfing.
The Fluid Juice factory, (situated just ten minutes from the classic surf breaks of Constantine, Booby's and Harlyn) has been making custom boards for over 20 years. Our customers have come to rely on our experience and skills to provide them with their ultimate board.
We use the best materials available but its our attention to detail, continual updating and in house improvements that mark us out as a company that listens to our customers. We don't just stay on top of all the current designs, we frequently lead the way.
Another cover for Fluid Juice, this time team rider Toby Donachie is putting his 6'5" Pro Step Up model through its paces in the worlds ultimate testing ground, at speed, in the barrel, just inches above the reef at Backdoor Pipeline on the North Shore of Oahu, Hawaii.
Choosing a Custom Board
The magic of a custom surfboard is a hugely significant part of the surfing experience. It should free you, whatever stage you are at, to get the best from your surfing. The shape is designed for you and for the waves you plan to surf and the colours are your choice, from clean white to your own unique design.
Boards can start from as little as £470 including fins. We will always make you aware of the cost of your choices when you are ordering so achieving the board you want and can afford is easy.
Have a look through the board rooms to check out a sample of what we can offer then call or email us and we'll answer any questions you have and take you through the ordering process.
We are always busy and our waiting list can reach six months at times but once you've paid your deposit, your place on the list is fixed and you can then finalise your order without feeling rushed. You can talk to Adrian, the shaper, either in person at the factory, on the phone or by email and you can also try demo boards if you would like and then it's a combined effort to design the exact right board for you, whatever stage you're at with your surfing, so you have more fun right away and loads of scope to progress your surfing into the future. You are involved in the design process and you'll certainly feel the difference in the water. This is what custom boards are all about.
Once finished you can collect your new board from the factory in person or have it delivered overnight anywhere in the U.K.